INTERNATIONAL TRADE AND BUSINESS
Qualification Awarded	Length of Program	Toplam Kredi (AKTS)	Mode of Study	Level of Qualification & Field of Study
Bachelor's (First Cycle) Degree	4	240	FULL TIME	TQF, TQF-HE, EQF-LLL, ISCED (2011):Level 6 QF-EHEA:First Cycle TQF-HE, ISCED (1997-2013): 34

General Course Description Information

Course Code:

UTİ423

Course Name:

INTERNATIONAL MARKETING

Course Semester:

Spring

Course Credits:

Theoretical	Uygulama	Credit	ECTS
3	0	3	5

Language of instruction:

English

Condition of Course:

Does the Course Work Experience Require?:

Course Type :

Course Level:

Bachelor

TQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Name of Coordinator:

Asst. Prof. Dr. Tutku EKER İŞCİOĞLU

Course Lecturer(s):

Asst. Prof. Dr. Tutku EKER İŞCİOĞLU

Course Assistants:

Objective and Contents of the Course

Course Objectives:

Course Content:

The course aims to provide students with comprehensive knowledge on the development and implementation of global marketing strategies. It covers topics such as international market research, target market analysis, global marketing strategies, cultural differences, and localization. Additionally, the course focuses on practical aspects including international product management, pricing strategies, distribution channels, and international advertising and promotion techniques. Students will acquire the skills to develop and implement effective marketing strategies across various cultural, economic, and legal contexts, learning to achieve a competitive advantage in global markets.

Learning Outcomes

The students who have succeeded in this course;

Ders Akış Planı

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:
References:

Contribution of The Course Unit To The Programme Learning Outcomes

Course Learning Outcomes
Program Outcomes
1) Summarizes fundamental knowledge in the disciplines of economics, business, and law related to international trade and business; evaluates data, concepts, and ideas using scientific and analytical methods.
2) Analyzes international economic and trade developments, identifies organizational problems, formulates informed opinions, and develops feasible solution proposals.
3) Explains the necessity of international competition and compares business practices specific to different countries and markets.
4) Analyzes the requirements of international consumer and industrial markets; designs and implements strategic decisions in finance, management, production, and marketing, particularly during periods of crisis.
5) Anticipates the processes and outcomes of managerial decisions and projects; develops strategic approaches in the context of international business by considering cause–effect relationships.
6) Adopts and applies a continuous improvement approach; assumes professional responsibility and develops an innovative perspective in the field of international trade and business.
7) Develops and applies leadership, entrepreneurship, and managerial competencies required for managers and entrepreneurs operating at the international level.
8) Participates effectively in teamwork; communicates both horizontally and vertically, collaborates with experts from different fields, and demonstrates intercultural communication skills.
9) Effectively uses information and communication technologies, computer software, and information systems required for international trade operations and data analysis.
10) Uses English at least at the B2 level (European Language Portfolio Independent User) in written and oral professional communication; acts in accordance with social, cultural, scientific, and ethical values, and supports a strong sense of social responsibility.

Course - Learning Outcomes

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Summarizes fundamental knowledge in the disciplines of economics, business, and law related to international trade and business; evaluates data, concepts, and ideas using scientific and analytical methods.
2)	Analyzes international economic and trade developments, identifies organizational problems, formulates informed opinions, and develops feasible solution proposals.
3)	Explains the necessity of international competition and compares business practices specific to different countries and markets.
4)	Analyzes the requirements of international consumer and industrial markets; designs and implements strategic decisions in finance, management, production, and marketing, particularly during periods of crisis.
5)	Anticipates the processes and outcomes of managerial decisions and projects; develops strategic approaches in the context of international business by considering cause–effect relationships.
6)	Adopts and applies a continuous improvement approach; assumes professional responsibility and develops an innovative perspective in the field of international trade and business.
7)	Develops and applies leadership, entrepreneurship, and managerial competencies required for managers and entrepreneurs operating at the international level.
8)	Participates effectively in teamwork; communicates both horizontally and vertically, collaborates with experts from different fields, and demonstrates intercultural communication skills.
9)	Effectively uses information and communication technologies, computer software, and information systems required for international trade operations and data analysis.
10)	Uses English at least at the B2 level (European Language Portfolio Independent User) in written and oral professional communication; acts in accordance with social, cultural, scientific, and ethical values, and supports a strong sense of social responsibility.

Learning Activities and Teaching Methods

Assessment & Evaluation Methods of the Course Unit

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%