BİLGİ PAKETİ / DERS KATALOĞU
| LOGISTICS AND SUPPLY CHAIN MANAGEMENT (NON - THESIS) | |||||
|---|---|---|---|---|---|
| Qualification Awarded | Length of Program | Toplam Kredi (AKTS) | Mode of Study | Level of Qualification & Field of Study | |
| Master's ( Second Cycle) Degree | 1.5 | 90 | FULL TIME |
TQF, TQF-HE, EQF-LLL, ISCED (2011):Level 7 QF-EHEA:Second Cycle TQF-HE, ISCED (1997-2013): 34 |
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General Course Description Information
| Course Code: | LTY517 | ||||||||
| Course Name: | LOGSTICS SERVICE MARKETING | ||||||||
| Course Semester: |
Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||||||
| Condition of Course: | |||||||||
| Does the Course Work Experience Require?: | No | ||||||||
| Course Type : | Bölüm/Program Seçmeli | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Name of Coordinator: | Asst. Prof. Dr. EKİN AKDENİZ | ||||||||
| Course Lecturer(s): | Doç. Dr. Ekin Akdeniz | ||||||||
| Course Assistants: |
Objective and Contents of the Course
| Course Objectives: | The objctive of the course is to provide the necessary theoretical background about service marketing, to teach to integrate the service marketing mix elements in the service sector and especially in the logistics sector, to develop marketing strategies, to establish and maintain customer relations. |
| Course Content: | Service concept/Gaps model in service quality/Customer expectations and perceptions of service/Customer relationships in service/Service delivery channels/Physical evidence of service/Customers' and employees' role in service/demand and capacity management in service/integrated marketing communication in service/service pricing/service recovery/service product/service innovation and standards |
Learning Outcomes
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The students who have succeeded in this course;
1) Defines services marketing in the context of logistics services 2) Masters the differences of service marketing mix. 3) Markets logistics services with marketing perspective 4) Analyze the logistics services market environment with service marketing approach 5) Elaborate marketing mix strategies in logistics services |
Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Defining Service Concept and Service Marketing | Book Chapter 1 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 3) | Characteristics and Differences of Services and Service Marketing | Book Chapter 2 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 4) | Service Marketing Mix and Service Product | Book Chapter 3 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 5) | Channels in Service Delivery | Book Chapter 5 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 6) | Pricing of Services | Book Chapter 4 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 7) | Integrated Service Marketing Communication and Promotion | Book Chapter 6 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 8) | Midterm | |
| 9) | Service Quality | Book Chapter 7 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 10) | Service Failure and Recovery | Book Chapter 8 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 11) | Physical Evidence | Book Chapter 9 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 12) | Managing Demand and Capacity in Services | Book Chapter 10 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 13) | Process Management in Services | Book Chapter 11 (Erdoğan Koç Hizmet Pazarlaması ve Yönetimi) |
| 14) | Project Presentation & Review |
Sources
| Course Notes / Textbooks: | Erdoğan Koç “Hizmet Pazarlaması ve Yönetimi” Seçkin Yayıncılık 3. Baskı |
| References: | Sevgi Ayşe Öztürk Hizmet Pazarlaması Ekin Yayınevi |
Contribution of The Course Unit To The Programme Learning Outcomes
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
|
|---|---|---|---|---|---|---|
| Program Outcomes | ||||||
| 1) Can understand and use the basic knowledge and existing theories about logistics and supply chain management (logistics systems design and planning, purchasing, manufacturing, inventory management, strategic alliances, risk management, performance measurement etc.) | ||||||
| 2) Can develop logistics and supply chain strategies by using the appropriate theories, tools, and methods, and can make decisions about logistics system designs which support the enterprise's mission and objectives. | ||||||
| 3) Can evaluate situations in supply chain management and determine what problems in the system and analyze problems and risks. | 1 | |||||
| 4) Can generate innovative solutions current developments in problems of supply chain management and applications and can make recommendations for improving performance | 1 | |||||
| 5) Do know general concept and practice of the basic administration science such as economics, accounting, human resource management, international trade and integrate this knowledge for designing logistics and supply chain systems. | ||||||
| 6) Can use software and applications for either conducting data or analyzing data and systems are using in the field of logistics management | ||||||
Course - Learning Outcomes
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Can understand and use the basic knowledge and existing theories about logistics and supply chain management (logistics systems design and planning, purchasing, manufacturing, inventory management, strategic alliances, risk management, performance measurement etc.) | 1 |
| 2) | Can develop logistics and supply chain strategies by using the appropriate theories, tools, and methods, and can make decisions about logistics system designs which support the enterprise's mission and objectives. | |
| 3) | Can evaluate situations in supply chain management and determine what problems in the system and analyze problems and risks. | |
| 4) | Can generate innovative solutions current developments in problems of supply chain management and applications and can make recommendations for improving performance | |
| 5) | Do know general concept and practice of the basic administration science such as economics, accounting, human resource management, international trade and integrate this knowledge for designing logistics and supply chain systems. | 1 |
| 6) | Can use software and applications for either conducting data or analyzing data and systems are using in the field of logistics management |
Learning Activities and Teaching Methods
Assessment & Evaluation Methods of the Course Unit
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 25 |
| Midterms | 1 | % 25 |
| Semester Final Exam | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
Workload & ECTS Credits of The Course Unit
| Aktiviteler | Number of Activities | Duration (Hours) | Workload |
| Course | 13 | 3 | 39 |
| Project | 1 | 35 | 35 |
| Homework Assignments | 10 | 2 | 20 |
| Midterms | 1 | 30 | 30 |
| Semester Final Exam | 1 | 35 | 35 |
| Total Workload | 159 | ||