ECONOMICS and FINANCE
Qualification Awarded	Length of Program	Toplam Kredi (AKTS)	Mode of Study	Level of Qualification & Field of Study
Bachelor's (First Cycle) Degree	4	240	FULL TIME	TQF, TQF-HE, EQF-LLL, ISCED (2011):Level 6 QF-EHEA:First Cycle TQF-HE, ISCED (1997-2013):

General Course Description Information

Course Code:

UTİ113

Course Name:

INTRODUCTION TO BUSINESS

Course Semester:

Fall

Course Credits:

Theoretical	Uygulama	Credit	ECTS
3	0	3	6

Language of instruction:

English

Condition of Course:

Does the Course Work Experience Require?:

Course Type :

Zorunlu

Course Level:

Bachelor

TQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Name of Coordinator:

Dr. Öğr. Üyesi Zeynep KABADAYI KUŞCU

Course Lecturer(s):

Asst. Prof. Zeynep Kabadayı Kuşcu; Asst. Prof. Abdülkadir Akturan

Course Assistants:

Objective and Contents of the Course

Course Objectives:

1. Examine basic business science methods and how these interact with other disciplines
2. Introduce general knowledge of basic business functions (finance, marketing, etc.) which also include lectures, ethics and professional standards.

Course Content:

The aim of the course is to address various topics encountered by firms and their management levels within the framework of core business theory. It will cover decision-making processes, fundamental issues faced in business operations, and the search for solutions to these issues. In this context, the course will examine fundamental business science methods and their interactions with other disciplines. Additionally, the course will provide an introduction to the fundamental functions of businesses (such as finance and marketing), including discussions on ethics and professional standards.

Learning Outcomes

The students who have succeeded in this course;
1) Define the position and importance of businesses within economic and social life
2) Explain businesses with their inputs, outputs, processes, environment, systems, and sub-systems dimensions and their interactions with each other as well as with other businesses
3) Meet the basic literature regarding business and management, and remember the terms such as competition, entrepreneurship, business size, etc.
4) Define the businesses as the basic component of economic life and relate them to environmental actors such as state, politics, education, labor unions, customers, etc.
5) Conceptualize businesses with all their shareholders
6) Get prepared for next year courses such as marketing, finance, accounting, HR, logistics, behavioral sciences, etc. and grasp the relation and importance of these lectures with businesses
7) Categorize different business types and compare them

Ders Akış Planı

Week	Subject	Related Preparation
1)	The changing face of business
2)	Business ethics and social responsibility
3)	Competing in world markets
4)	Forms of business ownership and organization
5)	Starting your own business: The entrepreneurship alternative
6)	Management, leadership, and the internal organization
7)	Midterm
8)	Human resource management: From recruitment to labor relations
9)	Top performance through empowerment, teamwork, and communication
10)	Production and operations management
11)	Customer-driven marketing
12)	Product and distribution strategies
13)	Promotion and pricing strategies
14)	The financial system

Sources

Course Notes / Textbooks:	Contemporary Business, 14th Edition Authors : Louis E. Boone, David L. Kurtz Publisher: John Wiley & Sons, Inc., 2011. ISBN: # 978-0-470-53129-7
References:	İşletme Yönetimine Giriş, Prof.Dr.Ömer Dinçer/Doç.Dr.Yahya Fidan, Alfa Yayıncılık İşletme, S.Kadri Mirze, Literatür Yayıncılık

Contribution of The Course Unit To The Programme Learning Outcomes

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) The ability to analyze theoretical knowledge regarding economics and finance, and to evaluate the empirical implications of such knowledge	1				1
2) The ability to gather unique information specific to social and behavioral sciences using documented and visual sources focused on academics, management and politics
3) The ability to derive new information through employing information related to economics and finance in technical and computerized instruments	1				1
4) The ability to present obtained information as research report or article in a technically equipped manner (i.e., using computer programs) as required by fields of economics and finance
5) The ability to use information regarding economics and finance in decision-making and implementing as well as in turning the decisions made into habits
6) The ability to analyze and discuss issues related to economics, finance, and their subfields as well as other fields of social sciences in an interdisciplinary approach
7) The ability to absorb and correctly evaluate ethical and professional responsibilities
8) The ability to communicate fluently and effectively in Turkish and in English, both in written and in oral form
9) To have a visionary perspective required to be able to absorb the global implications of the economics and finance disciplines
10) To obtain the life-time ability for learning
11) To have extensive information regarding current issues	1	1	1	1	1	1	1
12) To be open and adaptive to innovation and changing circumstances
13) To have technical information, both theoretically and practically, required to be able to obtain information and draw inferences using data analysi

Course - Learning Outcomes

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	The ability to analyze theoretical knowledge regarding economics and finance, and to evaluate the empirical implications of such knowledge	1
2)	The ability to gather unique information specific to social and behavioral sciences using documented and visual sources focused on academics, management and politics	2
3)	The ability to derive new information through employing information related to economics and finance in technical and computerized instruments
4)	The ability to present obtained information as research report or article in a technically equipped manner (i.e., using computer programs) as required by fields of economics and finance
5)	The ability to use information regarding economics and finance in decision-making and implementing as well as in turning the decisions made into habits
6)	The ability to analyze and discuss issues related to economics, finance, and their subfields as well as other fields of social sciences in an interdisciplinary approach
7)	The ability to absorb and correctly evaluate ethical and professional responsibilities	2
8)	The ability to communicate fluently and effectively in Turkish and in English, both in written and in oral form	2
9)	To have a visionary perspective required to be able to absorb the global implications of the economics and finance disciplines	1
10)	To obtain the life-time ability for learning	2
11)	To have extensive information regarding current issues	2
12)	To be open and adaptive to innovation and changing circumstances	2
13)	To have technical information, both theoretically and practically, required to be able to obtain information and draw inferences using data analysi

Learning Activities and Teaching Methods

Assessment & Evaluation Methods of the Course Unit

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 20
Midterms	1	% 35
Semester Final Exam	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

Workload & ECTS Credits of The Course Unit

Aktiviteler	Number of Activities	Duration (Hours)	Workload
Course	14	3	42
Study Hours Out of Class	12	2	24
Quizzes	2	10	20
Midterms	1	25	25
Semester Final Exam	1	35	35
Total Workload			146